People will always say…
I can’t afford your 4 figure course EVEN with a payment plan.
YET SAVE AND BOOK AN ALL-INCLUSIVE VACATION LATER THAT YEAR.
It’s out of my budget to purchase your 12-week group coaching program.
BUT WILL PURCHASE 3 ‘CHEAPER’ SELF-PACED COURSES AND NOT COMPLETE THEM.
I can’t afford your $200 or less training or masterclass.
BUT WILL LIVE AND DINE AT STARBUCKS AND EAT OUT EVERY WEEK.
I’ll buy it the next time it’s on sale.
AND ARE ALSO OK WITH REMAINING IN THE SAME POSITION THEY CURRENTLY DO NOT LIKE AND WILL NOT CHANGE.
MY POINT?
PEOPLE BUY THE THINGS THEY WANT FOR REASONS THAT RARELY HAVE ANYTHING TO DO WITH YOUR PRICE POINT.
Often times when you encounter reasons why people don’t sign up for your products, it’s more of a reflection on how they view and value progress, movement, success, and money.
It does not mean you should lower your price though.
It means you should shift the type of target audience you’re attracting to higher-paying clients.
This is done by shifting your messaging, increasing your positioning and authority online, and communicating the value of your offer directly to the clientele who can afford it.
And though I TRULY understand and respect the reasons why some may genuinely not have the funds to sign up at the moment, let’s be REAL, there are MORE excuses than reasons.
People will pay for what they want.
And it’s not personal. It’s more a reflection of their habits, money mindset, and values. It’s got little to do with you and your price point.
The same who said they can’t afford your program will sign up for 3 cheaper ones and not complete any of them.
Let us tell the truth here.
Some ARE price shopping. People ARE looking for the best deal and the cost of investment is a MAJOR considering point for people.
People LOVE free things. Who doesn’t?
Just don’t solely attract that type of clientele though because when you do, you’ll be pulling your hairs in frustration because multiple 6 figures won’t be possible with the WAY you’re doing it.
