I don’t know who needs to hear this but stop.

I didn’t build a business trying to “hack the algorithm” + find the latest “trendy reels + transitions to go viral.”

I built my business because I want women to know they can have their dream life and make as much money as their heart desires.

This lives longer and runs deeper.

I don’t know who needs to hear this but stop.

You’re stressing yourself out.

You’re doing more than you should.

You’re adding on extra pressure that you don’t need.

And all this stress is leading to you not taking action and making content creation a chore.

Creating content is still fun. You have to remove the pressure when it feels like it’s not.

I spoke early about it in my reel that following so many accounts that dedicated their entire time and energy on showing you where to find the trendiest reels and transitions can be unhealthy when it starts to pressure you to mimic that.

I’m all for a good trend. And video is not going anywhere. It’s the number 1 way to create content with the highest reach.

But good God, that’s not the sole focus.

I built my business without reels. I still have high cash months and my reels don’t go viral.

I post what I love. What’s funny. What makes sense. What works. What is helpful.

If it’s trending that’s great. But if it’s not, I’m going to post anyways and have fun with content.

Don’t forget your big why.

Don’t forget why you started your business in the first place.

Don’t forget the moments where you accomplished something and it didn’t involve a trending reel.

There’s more to content than reels. There’s more to content than trends.

And trends don’t last. Fashion already showed us that.

Thoughts? Drop them down below. And please be respectful or less you’ll be blocked.